PLANNED BEHAVIOR OR REASONED ACTION? THE STUDY ON SHANGHAI RESIDENTS' SUBURBAN RECREATION BEHAVIORS
DANG Ning1, WU Bi-hu2, ZHANG Wen-xia1
1. Faculty of Economics and Management, East China Normal University, Shanghai 200241, China;
2. Center for Recreation and Tourism Research, College of Urban and Environmental Sciences, Peking University, Beijing 100871, China
Abstract：With the rapid development of economy in China and the increasing demands for recreation, it has been a popular life style and new normal for urban residents to spend their weekends and holidays for recreation at suburbs areas, which was named ReBAC (Recreational Belt around Cities) by previous literatures. Based on the classic TRA and TPB models and taking Shanghai as example, this study attempted to construct a theoretical model of urban residents' recreation behaviors at suburban area in China, and to test the applicability of TRA and TPB models both in the context of China mainland and for the short-haul recreation. 317 Shanghai residents who had recreation behaviors in the past year were surveyed, and Mplus 7.4 software was used to construct a structural equation model to explore relations among residents' attitude, subjective norm, and perceived behavioral control towards suburban recreation with their behavior intention and actual behavior. The results showed that:1) Shanghai residents' attitude and subjective norm towards suburban recreation have significant positive effects on their suburban recreation behavioral intention, and attitude plays a more important role than subjective norm; 2) Shanghai residents' intention of suburban recreation has a direct impact on their actual suburban recreation frequency; 3) Residents' perceived behavior control towards suburban recreation was not found to be related to their behavior intention or actual behavior, which shows TRA model more than TPB model has a good explanatory power to Chinese urban residents' suburban recreation behaviors.
国家统计局.中华人民共和国2016年国民经济和社会发展统计公报[EB/OL].(2017-02-28)[2017-06-30]. http://www.stats.gov.cn/tjsj/zxfb/201702/t20170228_1467424.html.[National Bureau of Statistics of China. Statistical Communique on China's 2016 National Economic and Social Development[EB/OL]. (2017-02-28)[2017-06-30]. http://www.stats.gov.cn/tjsj/zxfb/201702/t20170228_1467424.htm1.]
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